Tap into your TRUE Business Growth Engine

Unlock new revenue, profits and partnerships with your existing customers

Learn how to systematically design conversations that generate greater results with your customers.

Hi, I’m Jermaine Edwards

A leading customer growth strategist, advisor, international speaker and award-winning author. I’ve spent two decades in sales and leadership working with companies from SMEs to global organizations. Helping small and medium sized businesses unlock new revenue, profits and partnerships with their existing customers. Solving the challenge of growth that is often, painful, slow/stagnant and costly.

Since 2016 our clients have delivered more than 250 million in value to their customers.

Average profit growth of our client’s customer base
Value returned to our customers
since 2016
Average retention number
of our client’s
Leaders we reach
every month

customer GROWTH solutions

You’re only scratching the surface of growth with your existing customers.

Let us help you unlock new revenue, profits and partnerships that’s always been available to your business.


Customer Advantage Builder (CAB) is a step by step guide to operationalizing customer growth and loyalty in your business.  If you’re a leader who believes in the value of your customers, refuses to settle for current results and wants to create unmatched value for your customers and business. This programme is for you.


High impact live in person and virtual 30-90 min talks designed to engage, inform and inspire greater awareness and action on what it takes to access the REAL possibilities for growth with your existing customers so you can win in any market and build unshakeable loyalty.


1 day hands on actionable virtual or in person growth strategy masterclass. Designed to equip small business owners, growth minded leaders and high performing reps with the principles and strategies to retain, reactive and accelerate growth with any set of customers.