Know when a customer is at risk of leaving you

Become the adviser your customer never wants to leave

Take the free 7 Signals Organisational Assessment to evaluate the strength of your current customer strategies and the loyalty of your business relations.

THIS 10 MINUTE ASSESSMENT 

WILL ENABLE YOU TO:

THIS 10 MINUTE ASSESSMENT WILL ENABLE YOU TO:

  • Avoid ineffective customer strategies that consume time and energy with no repeatable result
  • Get early warning signs if a customer is about to leave 
  • Clearly understand how to lead your customers with future certainty and confidence 

The danger of being in the middle

The danger of being in the middle

Most companies are in the middle and for much of my career I was, too. I was part of those companies that stood out enough to be noticed and provided enough value to be paid. We were chosen by customers, we were invited to meetings, had great customer interactions, and built relationships. It felt like we were first in our customers' eyes until the signs came.

Loss of big deals from customers we'd worked with for years

Competition marginalised our offer and diminished value to our clients

Loss of key contracts resulted in loss of strategically important customers

Being "in the middle" is a dangerous place and it's the story of thousands of organisations big and small around the world. Organisations that thought they were the number one choice, are now under threat of losing relationships they have invested years into.

Since 2014, I've studied the success and failure of more than 30 customer growth projects and strategies across Africa, Europe and the US,  read over 150 customer research market articles from 8 different industries, and researched the past 50 years of customer service history.

With that insight, my company, the IA Group, has helped service led organisations and key accountant readers around the world move from being in the middle to being remarkable.

Are you in the middle? The middle is a dangerous place.

Generating over $250 million in undiscovered customer revenue opportunities.

Increasing the lifetime value of key customers by 32% on average in the first 12 months.

Helping leaders and organisations begin the journey of becoming the advisers their customers never want to leave.

Workshops

Good companies should never lose great customers. But the reality of customer relationships today is very different. Long term customers that were once thought of as untouchable are now under threat.

As competitive pressure and customer choice go up, the need to create greater distinction is more important than ever.

You can't pursue new strategies for new times using old thinking.

We've designed talks and seminars based on the most recent customer research, strategies, and principles for growth that work in today's business world.

Discover real, actionable insights with these talks and seminars!

jermaine edwards

Hi, I'm Jermaine Edwards and the best way to describe me is as a dad of amazing kids, a husband to a very understanding wife, a fan of basketball, and someone who has spent almost 80,000 hours obsessing over how businesses win with customers.

10+ years in sales and sales leadership. Starting, failing and growing my own companies. 30 customer growth projects. A study of 50 years of customer success research. The evaluation of some of the most effective approaches to customer relationships and profit result in B2B. First-hand experience in seeing how organisations win, lose, win again, and build long term partnerships with their key customers.

There is a new philosophy being embraced by customer focused organisations and professionals. It's no longer just about being trusted, as this no longer guarantees you'll keep a customer in the long run. You have to become insanely valuable. I call it being 'irreplaceable' or becoming "the adviser your customer never wants to leave".

That's what I want for you, and for those customer and service led organisations who know that improvements aren't enough. They want to completely transform their customer relationships and make an impact so they never have to worry about retention in the same way again.

If you're one of those crazy ones who want the same then...

Jermaine-Signature-White
Jermaine-Signature-Black

jermaine

 edwards

Hi, I'm Jermaine Edwards and the best way to describe me is as a dad of a tribe of kids, husband to a very understanding wife, basketball fan and someone who has spent almost 80,000 hours obsessing on how businesses win with their customers.

After 10+ years in sales, sale leadership, starting, failing and growing my own companies. 30 customer growth projects later, a study of 50 years of customer success research and the evaluation of some of the most effective approaches to customer relationships and profit result in b2b. I've had first hand experience in seeing how organisations win, lose, win again then again long term with their key customers.

There is a new philosophy being embraced by customer focused organisations and professionals. It's no longer just about being trusted. As being trusted by itself no longer guarantees you'll keep a customer long term. You have to become insanely valuable. I call it being 'irreplaceable' or becoming the adviser your customer never wants to leave.

That's what I want for you, and for those customer and service led organisations who know that improvements aren't enough. They want to completely transform their customer relationships and make an impact so they never have to worry about retention in the same way again.

If you're one of those crazy ones who wants the same then...

Jermaine-Signature-Black
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