Hey, I’m Jermaine!

After spending two decades in sales, customer management and leadership, I’m passionate about helping organisations build their customer advantage and grow more with their customers year-on-year to create predictable and scalable results.

I’ve seen first-hand the challenges of building and scaling companies from
both the inside and outside.

All business owners know that there are barriers to growth but the thing holding most companies back is the effectiveness of their customer practices 
when it should be their number 1 growth advantage.

Everyone is working hard but consistent and repeatable results are few and far between.

Most organisations are suffering from:
  • Heavy reliance on new business sales for fast growth
  • Disconnected teams with no owned customer activity or focus
  • An uncomfortable reliance on a handful of customers to renew every year
  • Fluctuating retention rates
  • No proven system to grow predictably in tough market conditions
  • Competitive pressure to compete on price, incentives and programmes to retain customers

This is the story of thousands of companies and was for my companies too. Everything changed once I identified two truths about customer growth that unlocked all the customer results I knew were possible.

Since we started implementing this proven system, customer results have transformed for

over 200 businesses and their customers.

It’s time to gain the advantage.

Our Customer Results


Average LTV increase in 12 months


Value returned to our customers since 2016


Average retention number of our client’s

Recognised as a leading voice in the area of customer growth and loyalty, I deliver talks and programmes to leaders globally on how to operationalise growth in any area with their customers to gain the advantage. I’ve worked with small to large organisations like Dell and GE to advise on sustainable customer growth strategies.

As a multi-business owner, award-winning author, international speaker and advisor, I’ve created a repeatable system to deliver greater revenue and retention results with your customers.

As well as being an industry-leading consultant, I also sit on the boards of passionate multinational SMEs, advising on leveraging revenue growth through client centricity. I've also held the role of programme director for Bayes Business School at the City University, London.

Since we started implementing this proven system, customer results have transformed for over 200 businesses and their customers.

It’s time to gain the advantage.

What you may, or may not know about me...

I don’t believe the customer is right

It might seem a strange belief in my field, as I believe they have the right. What’s right is more important than who’s right. That’s hard to accept in our egotistical world. When it comes to our customers we must find a way to determine what’s right or we’ll constantly be at the whim of who.

Dad of six

For as long as I can remember I’ve always wanted to be dad. It has brought purpose and deeper understand of what it means to lead, listen and lean into the hard times, even when you’re tired or irritated. I’ve learned to see passed emotion and mess to notice the truth while helping others move through it.

I have a complaint repellent

Patience is a virtue and it is one that has served me well. When it comes to those who choose not to take responsibility it has a very short lifespan. It’s why I carry complaint repellent. Asking others the hard questions they won't ask themselves, or answer for themselves.

I’m a dancer (well almost)
What does a desperate, broke, proud college kid away from home in Germany do to make money. Start a dance studio! Yep. I learned to solve problems. No dance experience, no students, no money. A week later I had a studio, classes, teaches, students and wait list.

I’m still nervous being on camera
Sweating, stuttering and forgetting my words. That was my first on camera experience in 2017. You would’ve thought I was on trial or being interrogated, yet it was just a simple video I was asked to shoot from home :). Fast track 3 years I’ve created over 50 hours of video content and I’ve got better.

I still love superheroes
I don’t know about you but I still get excited when I talk about superheroes. It may be one of the excuses for having so many kids. The act and journey of becoming someone new, better, greater is what I try to live daily and challenge my customers to do the very same for their customers.

Head of Revenue Strategy
Devised a customer strategy to support revenue growth across Europe and Asia, leading to a 40% growth in existing customers over 18 months, with increased margins from 15% to 23%.

Informa Zephyr
Investor Experience Consultant
Developed a strategy that successfully retained 200 financial advisors on their intelligence platform. Also supported rebuilding their sales division by designing a new selling system to close 50% more of their existing customer deals.

Bayes Business School
Programme Director 
Assisted in the design and execution of a newly developed executive programme to support 250 new small businesses customers with identified growth challenges

Customer Strategy Advisor (Chairman) 
Helped grow customer membership numbers from 600 to 4,000 members and increased the average value per head by 83%


Whether you’re a business owner, commercial leader or high performing rep. Your ability to know what the exact steps are to unlocking customer opportunities is critical. You can build your growth confidence by building your customer growth ADVANTAGE. Start by Downloading your B2B Customer Growth Checklist.