The Power of Shaping Your Customer’s Story
Telling your customer’s story transforms who you are together. That’s a big statement, and it’s warranted. Customer stories give you a true view of the impact of your products and services…
Evaluate Your Customer Best Practices
I’ll get right to it... I believe everything we’ve been told about customer best practices, are killing our ability to yield real, repeatable and enviable results with our best customers! What…
How to Retain Customers: The Middle
Listen to this blog on YouTube. Most companies are in the middle, and for much of my career I was part of organisations who were in the middle too. We…
Customer Churn and Emotional Management
Have you ever come to the end of a contract with a customer unsure about what they might say? Or have you ever been surprised by a Monday morning email…
Building Trust: Seven Universal Trusts
Trust is at an all-time low around the world. In fact, if you were to read some of the findings from Edelman’s trust barometer you might become depressed by the…