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Author: Jermaine Edwards

This author has written 25 articles
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Read more about the article The Power of Shaping Your Customer’s Story

The Power of Shaping Your Customer’s Story

  • Post author:Jermaine Edwards
  • Post published:18 December 2019
  • Post category:Customer Relationships
  • Post comments:0 Comments

Telling your customer’s story transforms who you are together. That’s a big statement, and it’s warranted. Customer stories give you a true view of the impact of your products and services…

Continue ReadingThe Power of Shaping Your Customer’s Story
Read more about the article Evaluate Your Customer Best Practices

Evaluate Your Customer Best Practices

  • Post author:Jermaine Edwards
  • Post published:10 December 2019
  • Post category:Customer Loyalty
  • Post comments:0 Comments

I’ll get right to it... I believe everything we’ve been told about customer best practices, are killing our ability to yield real, repeatable and enviable results with our best customers! What…

Continue ReadingEvaluate Your Customer Best Practices
Read more about the article How to Retain Customers: The Middle

How to Retain Customers: The Middle

  • Post author:Jermaine Edwards
  • Post published:25 November 2019
  • Post category:Customer Loyalty
  • Post comments:0 Comments

Listen to this blog on YouTube. Most companies are in the middle, and for much of my career I was part of organisations who were in the middle too. We…

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Read more about the article Customer Churn and Emotional Management

Customer Churn and Emotional Management

  • Post author:Jermaine Edwards
  • Post published:18 November 2019
  • Post category:Customer Churn
  • Post comments:0 Comments

Have you ever come to the end of a contract with a customer unsure about what they might say? Or have you ever been surprised by a Monday morning email…

Continue ReadingCustomer Churn and Emotional Management
Read more about the article Building Trust: Seven Universal Trusts

Building Trust: Seven Universal Trusts

  • Post author:Jermaine Edwards
  • Post published:11 November 2019
  • Post category:Customer Relationships
  • Post comments:3 Comments

Trust is at an all-time low around the world. In fact, if you were to read some of the findings from Edelman’s trust barometer you might become depressed by the…

Continue ReadingBuilding Trust: Seven Universal Trusts
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