There is a very important question that every organisation on the planet needs to have an answer to if they are to truly create winning customer strategies... Do we have…
Understanding Satisfaction There are few things more established in today's business language than customer satisfaction. Since it’s early emergence in the 1950s, coupled now with our ability to capture and…
A different way to think about value Every legitimate business truly impacting its customers must have a product or service that solves a real problem. That problem is solved not…