How would you rate the quality and impact of your customer conversations today? It’s a question we must all be mindful of. Your answer will confirm how effective you are…
Familiarity with customers is great until it isn't. When unchecked, familiarity can turn into complacency and a false sense of security. We can then miss an important reality... Every relationship…
Telling your customer’s story transforms who you are together. That’s a big statement, and it’s warranted. Customer stories give you a true view of the impact of your products and services…
Trust is at an all-time low around the world. In fact, if you were to read some of the findings from Edelman’s trust barometer you might become depressed by the…