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Read more about the article How to get better and greater results for you and your customers in two steps

How to get better and greater results for you and your customers in two steps

  • Post author:Jermaine Edwards
  • Post published:24 September 2020
  • Post category:Customer Relationships/Customer Success

The hard realityEveryone works hard with and for their customers but not everyone gets a reward.Throughout most of my early career in sales, I struggled.In fact, the first real sales…

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Read more about the article Becoming the expert for your customer

Becoming the expert for your customer

  • Post author:Jermaine Edwards
  • Post published:27 May 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

Are you really THE expert? Research. Research. Research. We know we’re supposed to do it. The good ones do, the bad ones do very little, and then the great ones…

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Read more about the article Why change may make your customer results worse

Why change may make your customer results worse

  • Post author:Jermaine Edwards
  • Post published:6 May 2020
  • Post category:Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. Why? Because…

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Read more about the article Are You Ready To Take Advantage Of Hyper Adaptation?

Are You Ready To Take Advantage Of Hyper Adaptation?

  • Post author:Jermaine Edwards
  • Post published:16 April 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:1 Comment

The New Normal On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position…

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Read more about the article Why Your Organisation Needs A Customer Crisis Plan

Why Your Organisation Needs A Customer Crisis Plan

  • Post author:Jermaine Edwards
  • Post published:3 April 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

Defining Crisis When we think about crisis we can often immediately cast our minds to natural disasters, global emergencies and PR scandals.  In reality, crises can take many forms and…

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Read more about the article Why Customer Conversations Go Wrong

Why Customer Conversations Go Wrong

  • Post author:Jermaine Edwards
  • Post published:12 March 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management
  • Post comments:0 Comments

How would you rate the quality and impact of your customer conversations today? It’s a question we must all be mindful of.  Your answer will confirm how effective you are…

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Read more about the article How to Unblock any Stuck Customer Opportunities

How to Unblock any Stuck Customer Opportunities

  • Post author:Jermaine Edwards
  • Post published:3 March 2020
  • Post category:Customer Success/Customer Value/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

I’d been working for eight months on one of the biggest deals of my career. It was decision time. My company was competing against one other competitor. All of the…

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Read more about the article Are you Missing the Real Growth?

Are you Missing the Real Growth?

  • Post author:Jermaine Edwards
  • Post published:25 February 2020
  • Post category:Customer Growth Systems/Customer Success
  • Post comments:0 Comments

There is a very important question that every organisation on the planet needs to have an answer to if they are to truly create winning customer strategies...  Do we have…

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Read more about the article RAS Moments

RAS Moments

  • Post author:Jermaine Edwards
  • Post published:18 February 2020
  • Post category:Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

I was told once that if you cannot repeat the same results you had last week with the same actions, same effort and same resources then what you have is…

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Read more about the article Customer Satisfaction Scores Don’t Drive Customer Growth

Customer Satisfaction Scores Don’t Drive Customer Growth

  • Post author:Jermaine Edwards
  • Post published:23 January 2020
  • Post category:Customer Growth Systems/Customer Loyalty/Customer Success/Key Account Management
  • Post comments:4 Comments

Understanding Satisfaction There are few things more established in today's business language than customer satisfaction. Since it’s early emergence in the 1950s, coupled now with our ability to capture and…

Continue ReadingCustomer Satisfaction Scores Don’t Drive Customer Growth
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