Skip to content
Jermaine Edwards
  • HOME
  • ABOUT
  • SERVICES
  • BLOG
  • BOOK A CALL
Menu Close
  • HOME
  • ABOUT
  • SERVICES
  • BLOG
  • BOOK A CALL

Key Account Strategy

  1. Home>
  2. Key Account Strategy
Read more about the article Stakeholder Mastery 3.0 – The Six Steps You Must Take

Stakeholder Mastery 3.0 – The Six Steps You Must Take

  • Post author:admin
  • Post published:25 November 2021
  • Post category:Customer Relationships/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. A lot…

Continue ReadingStakeholder Mastery 3.0 – The Six Steps You Must Take
Read more about the article Five Critical Customer Conversations

Five Critical Customer Conversations

  • Post author:Jermaine Edwards
  • Post published:29 June 2020
  • Post category:Customer Relationships/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

Every conversation matters There are very few areas in your life where you can avoid speaking to others whether over the phone, face-to-face and now digitally. We all need to…

Continue ReadingFive Critical Customer Conversations
Read more about the article Becoming the expert for your customer

Becoming the expert for your customer

  • Post author:Jermaine Edwards
  • Post published:27 May 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

Are you really THE expert? Research. Research. Research. We know we’re supposed to do it. The good ones do, the bad ones do very little, and then the great ones…

Continue ReadingBecoming the expert for your customer
Read more about the article The 10 Immutable Laws Every Business Needs to Follow

The 10 Immutable Laws Every Business Needs to Follow

  • Post author:Jermaine Edwards
  • Post published:18 May 2020
  • Post category:Key Account Management/Key Account Strategy

Do you really want to be in the same place with your customers six months from now? No one does! Yet thousands of professionals feel that frustration or deep knowing…

Continue ReadingThe 10 Immutable Laws Every Business Needs to Follow
Read more about the article Why change may make your customer results worse

Why change may make your customer results worse

  • Post author:Jermaine Edwards
  • Post published:6 May 2020
  • Post category:Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. Why? Because…

Continue ReadingWhy change may make your customer results worse
Read more about the article The single most important skill in key account management

The single most important skill in key account management

  • Post author:Jermaine Edwards
  • Post published:29 April 2020
  • Post category:Customer Relationships/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

What if leadership was what we really needed in key account management today? Warren Buffett was once quoted saying: "When the tide goes out you find out who's been swimming…

Continue ReadingThe single most important skill in key account management
Read more about the article Are You Ready To Take Advantage Of Hyper Adaptation?

Are You Ready To Take Advantage Of Hyper Adaptation?

  • Post author:Jermaine Edwards
  • Post published:16 April 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:1 Comment

The New Normal On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position…

Continue ReadingAre You Ready To Take Advantage Of Hyper Adaptation?
Read more about the article Why Your Organisation Needs A Customer Crisis Plan

Why Your Organisation Needs A Customer Crisis Plan

  • Post author:Jermaine Edwards
  • Post published:3 April 2020
  • Post category:Customer Relationships/Customer Success/Key Account Management/Key Account Strategy
  • Post comments:0 Comments

Defining Crisis When we think about crisis we can often immediately cast our minds to natural disasters, global emergencies and PR scandals.  In reality, crises can take many forms and…

Continue ReadingWhy Your Organisation Needs A Customer Crisis Plan
Read more about the article How To Solve Problems You Didn’t See Coming

How To Solve Problems You Didn’t See Coming

  • Post author:Jermaine Edwards
  • Post published:26 March 2020
  • Post category:Key Account Management/Key Account Strategy
  • Post comments:3 Comments

It’s a VUCA World Have you ever been really vulnerable? In a place that you’ve never been before? Answers seem distant and hard to reach. Those around you are silent,…

Continue ReadingHow To Solve Problems You Didn’t See Coming
Read more about the article KAM Customer Life Cycle

KAM Customer Life Cycle

  • Post author:Jermaine Edwards
  • Post published:17 March 2020
  • Post category:Key Account Management/Key Account Strategy
  • Post comments:3 Comments

How do you know what to do at the different stages in your customer relationships? This is such an important question yet most organisations have not established a clear distinctive…

Continue ReadingKAM Customer Life Cycle
  • 1
  • 2
  • Go to the next page
  • HOME
  • ABOUT
  • SERVICES
  • CUSTOMER STORIES
  • KEY ACCOUNT HACK BOOK (AMAZON)
  • BOOK A CALL

Policies

  • COOKIE POLICY
  • PRIVACY POLICY
  • TERMS AND CONDITIONS

Follow Me

Contact Us

PHONE UK: +44(0) 20 8164 0522
PHONE US: +00 (1) 646 412 3347

EMAIL: support@jermaineedwards.com

Legal

JERMAINE EDWARDS is part of
The Irreplaceable Advisory Group Limited

Registered Company Address:
Two Oaks, Ashley Drive, Walton-On-Thames, Surrey, KT12 1JL, UK
Company Registration Number: 10006732
VAT Registration Number: GB 296424473

© 2021 Jermaine Edwards part of The Irreplaceable Advisory Group. All rights reserved.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
__cf_bm (.infusionsoft.app)30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__cf_bm (.infusionsoft.com)30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
GCLB (.infusionsoft.com)12 hoursThis cookie is known as Google Cloud Load Balancer set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga (.jermaineedwards.com)2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_149262358_2 (.jermaineedwards.com)1 minuteSet by Google to distinguish users.
_gid (.jermaineedwards.com)1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress (.jermaineedwards.com)30 minutesHotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen (.jermaineedwards.com)30 minutesHotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample (jermaineedwards.com)2 minutesHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
CONSENT (.youtube.com)2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE (.youtube.com)5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC (.youtube.com)sessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Other
SAVE & ACCEPT