TRANSFORM YOUR CUSTOMER PLANS WITH PLAYBOOKS
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Creating account plans you can trust is not about a formality that is required. It should be a series of logical questions that enrich, equip and empower you, your teams and business to make better customer decisions. By choosing to use this playbook methodology you will gain two immediate advantages.
- You’ll have a process for drawing out hidden customer insights you can use to drive growth and relationship success
- You’ll have a process that will enable you to communicate your plans more powerfully to the business and gain greater buy-in
These questions are founded on two objectives. Getting to the cause and not the symptom of poor results and creating a solution and problem solving mindset that is growth focused.
There are many applications to the playbook. Although you can, there is no pressure or requirement for you to completely throw out your existing account plans and use this. Its primary purpose is to ensure you avoid the four major account plan pitfalls and do not end up with R.A.S moments or Random Acts of Success.
The resources below will help you navigate easily and effectively through the use of the playbook so you and your team can start taking action from day one.
PLAYBOOK AUDIO RESOURCES
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