Become an industry-leading Key Account Director and create the environment
to consistently grow every major customer metric predictably at scale.

Our customer successes


Average LTV
increase in 12 months


Value returned to our
customers since 2016


Growth rate per
customer per year


The Programme to build a repeatable system for generating 40% revenue growth
from your existing customers in the next 6-12 months

Starting 2022 without a robust and relevant revenue plan that will give you, your team,
your organisation and your customers confidence in how you grow together isn’t an option.

The Customer Revenue Growth Plan is a 6 week intimate coaching programme for Customer Success and Key Account Leaders starting in 2022.

We will work specifically on creating a targeted revenue growth plan to accelerate your reputation, revenue and relationship results.

What’s included:

  • A private group of driven like-minded leaders 
  • 12 hours live virtual interactive group coaching
  • Customer Revenue Growth Tool Kit
  • Customer Revenue Playbook Guide
  • Access to recordings for life
  • 30 minute 1:1 revenue integration session with Jermaine Edwards

Click here to apply and find out more about the Customer Revenue Growth Plan programme

Transformation Events

Every quarter we run immersive masterclasses and workshops for Key Account Directors and their teams to create lasting impact, accelerate results and solve key challenges,

They are focused on practice, not theory.

We work together to map out exactly what it takes to achieve the result or solve the challenge that event is focused on.

There is also dedicated time to work with a group of like-minded peers and exchange ideas, solutions and experiences across different industries and companies. 

Some of our topics include:

  • Customer Transformation Workshop
  • Stakeholder Mastery
  • Customer Growth Playbooks for Leaders


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Customer Simulations and Workshops

Created for organisations to educate, equip and enable positive action to achieve outstanding results with every key customer. Our workshops are built on the latest learning research, proven to focus not just on methodologies and education, but also implementation and results. Customised for each organisation to create lasting impact and results, the workshops are run virtually and in person.

The only goal is...

To generate faster results for you, your team,
your organisation and your customers.

Included with the Customer Simulations and Workshops:

  • Action Plan Templates and Assessments: tailored result plans designed to support actioning the key strategies and ideas covered in the workshop.
  • Leadership customer growth alignment calls: specifically focused to help you integrate and win first time with your customers
  • Customer Transformation Tools: a comprehensive repository of digital tools, training and guides to access in real-time while implementing the strategies from the workshop
  • Follow up virtual Q&A: live sessions with you and your team to troubleshoot challenges, provide tailored advice and remove blocks to accelerate results

Consultancy Services

Good companies should never lose great customers.

My company The Irreplaceable Advisory Group has supported over 4,000 leaders in understanding how to grow ANY customer result in their business year on year, repeatedly in any environment.

Whether you’re after:

  • Higher lifetime value of customers
  • Higher paying and more profitable customers
  • Greater brand recognition
  • More engaged, connected and productive teams

We are here to help.

Who we’ve worked with...

€22 million in new business revenue
from key customers

$9 million saved in lost renewal fees

Increase MRR by £200K

Retained 100% of major client business
in a pressured market